Celebrating 25 Years of Alternative Press.

(AP 25th Anniversary Collectors edition, image courtesy of limewire blog.)

Thesis: To inform and give the inside scoop on all aspects of the alternative/pop-punk/hardcore music scene.

Five Facts: - Chris Lombardi is the founder of Matador Records.

- The top single in 1997 was Elton John's Cand In The Wind"

- The guitar heros of 2010, are: Shawn Milke, JB Brubaker, Christ McPeters, Eric Lambert, Jason Hale, Ben Weinman, Jordan Buckley, Laura Nichol, Nick Diener, and Jamie Rhoden.

- Attack Attack! is a mix of screamo signifiers and rave-core programming, earning the bad both devoted fans and massive disdain.

- The Fearless Friends tour showcased near Burlington on the 17th of October.

8 Trends: AP Magazine uses not only traditional printed word, relying heavily on it's magazine to spread news, but also runs a website, Twitter, Facebook and street team. Look at all the ways you can connect with AP magazine online! Oh, digital media.

7 Principles - AP Magazine relies heavily on production techniques, using certain fonts and colors to portray a certain image. You can see when talking about different genres of music how this plays out - brighter, poppy colors used for the indie or powerpop bands, with black backgrounds with dark images used for heavier music.

Persuasive - AP Magazine uses a lot of humor (when doing music reviews) and testimonials. When talking about political topics (they feature "The AP Poll" every month, which is a hot issue topic like "Is Capitalism the most Democratic Economy?") they always feature what they call "Rockers Respond" where members of your favorite band pitch in to the conversation!